Sarah Pinneo is the author of the popular blog Blurb is a Verb!, in which she shares true (and sometimes terrible) stories of book publicity gone right (and wrong). In this talk, the self-described publishing nerd will reveal what she's learned about online book publicity, book bloggers, social media, bookstore events, working with your in-house publicist, and how to find your audience.

The Writing Life events in 2012 were generously underwritten by Jenny Lawrence.