Twitter, Facebook, blogs, and other social media are increasingly critical tools in the marketing and publicity of books. Learn how to use the power of the social web to connect with your audience and spread the word. Gretchen Rubin, author of the new book The Happiness Project as well as the popular blog of the same name, will talk about her experience using social media to develop a devoted following and raise interest in her new book.

The Writing Life events in 2010 were generously underwritten by Jenny Lawrence.